In six months, I achieved these results for UK wine subscription company Winedrops
116 pieces of earned media coverage
Highly relevant to the brand and audience on regional, national, global and food/drink specific publications
138 brand mentions
95 backlinks with an average domain authority of 62
Reaching an estimated audience of 11 million
I used a combination of:
Expert comments such as “Don’t pour away flat Prosecco, do this instead”
Trends advice “Sparkling reds will be big this year.”
Reactive comments to the news agenda such as the impact of Trump tariffs on wine prices.
In-depth research into topics including the sugar content in your favourite wines.
Using seasonal hooks and plenty of brand personality to stand out against ‘wine influencers’ competing for the same column inches.
Due to the nature of the business, I couldn’t offer any product samples (yet was frequently asked!) so my PR activity had to be purely creative and reach audiences with the topics that matter most to them.
Winedrops social ads manager told me an interview with the founder would work well to showcase in paid adverts, so I delivered with an interview on Entreprenuer.com no less.
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