In six months, I achieved these results for UK wine subscription company Winedrops
| Metric | Change |
|---|---|
| Domain rating | up by 31 |
| Referring domains | +506% |
| Ranking keywords | +859% |
| Keywords in positions 4–10 | +320% |
| Page-one keywords (top 10) | +61% |
| Organic traffic | +79% |
- 116 pieces of earned media coverage
- Highly relevant to the brand and audience on regional, national, global and food/drink specific publications
- 138 brand mentions
- 95 backlinks with an average domain authority of 62
- Reaching an estimated audience of 11 million
I used a combination of tactics:
- Expert comments such as “Don’t pour away flat Prosecco, do this instead”
- Trends advice “Sparkling reds will be big this year.”
- Reactive comments to the news agenda such as the impact of Trump tariffs on wine prices.
- In-depth research into topics including the sugar content in your favourite wines.
- Using seasonal hooks and plenty of brand personality to stand out against ‘wine influencers’ competing for the same column inches.
Due to the nature of the business, I couldn’t offer any product samples (yet was frequently asked!) so my PR activity had to be purely creative and reach audiences with the topics that matter most to them.
Winedrops social ads manager told me an interview with the founder would work well to showcase in paid adverts, so I delivered with an interview on Entreprenuer.com no less.
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