Scaling PR Through the Biggest Music Stories of the Year
When Oasis announced their reunion tour, the UK ticketing industry faced a media storm. Twickets, the ethical face-value ticket resale platform, became one of the most talked-about brands in live entertainment almost overnight as fans searched for safe, legitimate ways to buy and resell tickets. Twickets was announced as Oasis’ official resale partner for the tour.
As Twickets continued retained PR consultant, I supported the business through record-breaking media demand, helping turn major moments in music, entertainment and consumer news into sustained national and international press coverage.
Results
- 1,811 pieces of media coverage in 18 months
- Coverage across national, regional, broadcast, music, culture and international media
- 2 mentions on Gov.uk
- Record-breaking PR and ticket sales for the business
- International journalist enquiries and interview opportunities
- High-profile media management during the Oasis reunion announcement and ticket resale discussions
What I delivered
My work with Twickets combined proactive PR campaigns, reactive media handling and fast-turnaround commentary linked to breaking entertainment news.
This included:
- Press releases tied to major tours, festivals and partnerships
- Data-led media stories using ticket demand and consumer behaviour trends
- Reactive comments and expert statements around ticket resale, scams and fan demand
- Journalist handling for high-volume media enquiries
- Messaging support during sensitive, fast-moving media moments
- National and broadcast interview coordination
- Consumer advice campaigns around safe ticket resale
A major part of the work involved positioning Twickets as a trusted voice in the conversation around ticket resale, fan protection and ethical ticketing during the welcomed government consultation into capping resale ticket prices.
Oasis and the media spotlight
The Oasis reunion created huge public and media interest around ticket pricing, resale and fan protection. Twickets became central to that conversation as the band’s official face-value resale partner.
During this period, I managed a high volume of incoming media opportunities, helping coordinate interviews, shape messaging and respond quickly to developing news stories.
The work generated widespread coverage and helped reinforce Twickets’ reputation as the leading ethical resale platform in the UK.
Client feedback
Richard Davies, founder of Twickets, said:
“Her guidance was especially valuable during the recent Oasis related surge in media interest around their reunion tour. She handled the volume, pace and sensitivity of the coverage with real professionalism, helping us navigate interviews, messaging and general press enquiries confidently and removed a lot of the stress.”
The outcome
The campaign helped position Twickets at the centre of national conversations around live music, ticketing and consumer trust.
From breaking news moments and government discussions around ticket resale, to large-scale entertainment coverage and proactive data stories, the work delivered sustained visibility for the brand across multiple markets and audiences.
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