I work alongside startups and scale-ups as a fractional PR director, delivering credible media coverage, authoritative backlinks, and trust signals that support fundraising, growth, and long-term visibility, without the cost of an agency or full-time hire.
20 years of experience at the intersection of PR, reputation, and SEO
PR that aligns with real business goals
Coverage That Compounds
Earn credible features on top-tier publications and influential niche sites. The kind of “as seen in” coverage that validates your business across investor decks, sales materials, and your website.
Strategic, Not Scattergun
From founder profiling and thought leadership to data-led stories and reactive commentary, every angle is chosen to strengthen credibility, support fundraising, and drive long-term visibility.
Startup Pace
Senior-level thinking without the agency bloat. I move quickly, talk straight, and turn moments of traction into coverage that matters, when timing counts.
SEO-Informed PR
Authoritative backlinks that improve search visibility and domain authority. PR that doesn’t just generate attention, but creates lasting trust signals Google recognises.
Founder-Centric
Build your profile as a credible voice in your space. Position yourself as a go-to expert through commentary and thought leadership that opens doors.
Honest Guidance
PR isn’t always the answer. I’ll tell you if it’s the right move for your stage, or if your resources are better spent elsewhere.
How it works
Clear process, experienced execution, continuous momentum.
Clarify & Position
We shape your story, press angles, and messaging to align with your growth stage and business goals, not vanity metrics.
Map Opportunities
I identify news hooks, commentary lanes, and reactive moments that match what you’re building and where you want visibility.
Execute & Guide
From pitching and journalist follow-ups to interview prep and media responses, you’ll get calm, experienced support when things move fast.
Iterate & Build
We double down on what works and drop what doesn’t, so PR builds momentum rather than standing still.
Trusted by founders who value results
Jess handled the volume, pace and sensitivity of the Oasis reunion coverage with real professionalism, helping us navigate interviews, messaging and press enquiries confidently—and removed a lot of the stress. I’d happily recommend her to anyone looking for a thoughtful, capable and genuinely collaborative PR expert.
I would wholeheartedly recommend Jess to any business or agency looking for an experienced, approachable and results-driven partner. She can add value across all streams from new business to team training and delivery—and most importantly she’s a lovely person too.
Recent results
Real campaigns, measurable outcomes, strategic thinking that moves the needle.
PetProov
Pet-tech startup • 6-month campaign
The Challenge
A pet-tech startup tackling online puppy scams needed to elevate its brand profile, secure widespread media coverage, and position founders as trusted voices in pet fraud prevention.
The Approach
- • Founder storytelling: Led with the emotional origin story, founder lost £500 to a puppy scam, then built PetProov to protect others
- • Consumer interviews: Secured TV and press features (This Morning, Metro, Daily Express) highlighting real impacts of pet fraud
- • Expert positioning: Provided data-driven commentary on puppy scams and responsible buying
- • Strategic timing: Pitched around editorial calendars, seasonal buying spikes, and emerging scam trends
Coverage Highlights
The Guardian • Independent • Daily Express • Daily Mirror • BBC • Your Dog • Startups 100
Impact
Shifted PetProov from niche startup to widely recognized commentator on pet fraud. The campaign generated sustained media interest with cumulative exposure across news cycles and continued relevance through evergreen editorial interest in pet safety.
Winedrops
Wine subscription startup • 6-month campaign
The Challenge
UK wine subscription company needed credible coverage across regional, national, and food/drink publications, without the ability to offer product samples to journalists, requiring purely creative angles.
The Approach
- • Expert commentary: “Don’t pour away flat Prosecco, do this instead” and trend predictions like “Sparkling reds will be big this year”
- • Reactive newsjacking: Commentary on Trump tariffs’ impact on wine prices and other timely topics
- • Data-led stories: In-depth research on sugar content in popular wines
- • Seasonal hooks: Leveraged key moments with strong brand personality to stand out against wine influencers
- • Founder profiling: Secured interview on Entrepreneur.com for social ad use
Impact
Generated highly relevant coverage across regional, national, and global publications. The Entrepreneur.com founder interview was successfully repurposed in paid social campaigns, demonstrating how earned media amplifies paid marketing efforts.
Vet AI – Joii App
Veterinary tech startup • App launch • 8-month campaign
The Challenge
Launch remote veterinary app Joii, raise awareness of parent company Vet-AI before launch, manage reputation through funding rounds, and build an online community of pet owners for future marketing.
The Approach
- • Multi-audience media relations: Secured coverage across national consumer, technology, vet trade, and regional publications
- • Founder profiling: Monthly news stories and interviews positioning leadership as industry authorities
- • Awards strategy: National and international award entries to build credibility
- • Community engagement: Generated debate within veterinary community while maintaining positive brand reputation
- • Social media activation: Regular engaging content and competitions to build database
Coverage Highlights
Major nationals • Gizmodo • Veterinary trade press • Broadcast media • TechCrunch Top 50 • Startups.co.uk 100
Impact
Built a launchpad for rapid adoption with 10,000+ downloads, created a marketing database of 3,600 engaged pet owners, and established Vet-AI as a credible voice in veterinary tech with multiple award wins and coverage across all target audiences.