Experienced Fractional Digital PR Director
I work with startup and scale-up founders as a fractional digital PR director, embedding into the business to deliver strategic, consistent and measurable PR, without the cost or complexity of an agency or full-time hire.
With 20 years’ experience across traditional and digital PR, I help businesses earn credible media coverage and authoritative backlinks on top-tier publications and influential niche sites. The result is PR that doesn’t just generate attention, but creates trust signals founders can use across their website, investor decks and sales materials – the kind of “as seen in” coverage that helps validate a growing business.
My approach sits at the intersection of PR, reputation and SEO. I focus on stories that strengthen founder credibility, support fundraising conversations, and drive long-term visibility in search – not one-off hits or vanity metrics.
From founder profiling and thought leadership to data-led stories, reactive commentary and news-jacking, I provide senior-level PR leadership for startups and fast-growth companies that need expert guidance but aren’t ready for an in-house team. I work closely with founders to shape the right narrative, move at startup pace, and turn moments of traction into coverage that compounds.
If you’re looking for a PR partner who understands how startups operate, aligns PR with real business goals, and brings clear, experienced thinking when things move fast, let’s talk.
Connect with me on Linkedin here.
Who I work with
You’re likely a good fit if you’re a founder or small leadership team who:
Needs senior PR thinking without hiring an agency or in-house lead
Wants coverage that supports growth, fundraising, trust or demand
Is moving quickly and needs someone who can keep up
Values straight-talking advice and clear expectations
I’m not the right fit if you’re looking for guaranteed coverage, bulk press release distribution, or junior execution without strategy.
How it works
We begin by clarifying your positioning and priorities, shaping a story, press angles and messaging that make sense for your stage of growth and wider business goals. From there, I identify the right opportunities, mapping news hooks, commentary lanes and reactive moments that align with what you’re building.
I then take care of execution and guidance, from pitching and journalist follow-ups to interview prep and media responses, with calm, experienced support when things move quickly. As coverage lands, we iterate continuously, doubling down on what works and dropping what doesn’t, so PR builds momentum rather than standing still.
PR isn’t always the answer.
If you want an honest view on whether PR will help your business right now, let’s talk.
Testimonials
What other people say about me
“We’ve had the pleasure of working with Jess for the past 18 months in her capacity as PR representative for Twickets. She has always been reliable, proactive and a great partner throughout our time working together.
Her guidance was especially valuable during the recent Oasis related surge in media interest around their reunion tour. She handled the volume, pace and sensitivity of the coverage with real professionalism, helping us navigate interviews, messaging and general press enquiries confidently – and removed a lot of the stress!
I’d happily recommend her to anyone looking for a thoughtful, capable and genuinely collaborative PR expert.”
Richard Davies, founder of Twickets
“I’ve been fortunate enough to work with Jess as a Digital PR Consultant as part of my role at Herd and would wholeheartedly recommend her to any business or agency looking for an experienced, approachable and results-driven partner to support and grow their Digital PR efforts.
Jess can add value across all streams of activity from new business responses, team training and mentoring as well as delivery of work and most importantly she’s a lovely person too.”
Mark Preston, performance director, Herd.io