Helping ambitious businesses find the stories worth telling
Two decades of traditional and digital PR – without the agency overhead. I embed into your business to deliver media coverage that builds trust with potential investors, consumers and partners.
Connect with me on Linkedin here.
Brands I’ve worked with
Built for founders who mean business
Strategic, not reactive
Every piece of coverage is engineered to build momentum for your brand, for trust, fundraising and long-term SEO visibility.
Embedded, not outsourced
You work directly with a senior PR practitioner. No account managers, no junior staff, no briefs lost in translation.
Measurable, not vague
Coverage tied to your business goals. clear reporting on reach, sentiment and the authority signals that move the needle.
How it works
We begin by clarifying your positioning and priorities, shaping a story, press angles and messaging that make sense for your stage of growth and wider business goals. From there, I identify the right opportunities, mapping news hooks, commentary lanes and reactive moments that align with what you’re building.
I then take care of execution and guidance, from pitching and journalist follow-ups to interview prep and media responses, with calm, experienced support when things move quickly. As coverage lands, we iterate continuously, doubling down on what works and dropping what doesn’t, so PR builds momentum rather than standing still.
Testimonials
What other people say about me
“Jess has always understood our business, our mission and the challenges we’re trying to solve better than most. From the beginning, she quickly grasped what PetProov was trying to achieve and has been instrumental in helping us build visibility and credibility through national media coverage.
Jess has a real ability to find the stories within a business and turn them into opportunities journalists want to cover. She understands the news agenda, knows what makes a strong media story and is constantly looking for new angles, whether that’s using our data, our founder story, reacting to breaking news or finding ways to position PetProov as a credible voice on pet fraud and safer pet buying.
Her genuine love of dogs and interest in animal welfare also means she really cares about our mission. She understands why the work matters and brings both enthusiasm and a huge amount of PR experience to the campaign.
I would highly recommend her to any startup or growing business looking for someone who will take the time to properly understand their business, find the stories others might miss and turn them into meaningful media opportunities.”
Kate Margolis
Co-founder, PetProov.com
“We’ve had the pleasure of working with Jess for the past 18 months in her capacity as PR representative for Twickets. She has always been reliable, proactive and a great partner throughout our time working together.
Her guidance was especially valuable during the recent Oasis related surge in media interest around their reunion tour. She handled the volume, pace and sensitivity of the coverage with real professionalism, helping us navigate interviews, messaging and general press enquiries confidently – and removed a lot of the stress!
I’d happily recommend her to anyone looking for a thoughtful, capable and genuinely collaborative PR expert.”
Richard Davies, founder of Twickets
“I’ve been fortunate enough to work with Jess as a Digital PR Consultant as part of my role at Herd and would wholeheartedly recommend her to any business or agency looking for an experienced, approachable and results-driven partner to support and grow their Digital PR efforts.
Jess can add value across all streams of activity from new business responses, team training and mentoring as well as delivery of work and most importantly she’s a lovely person too.”
Mark Preston, performance director, Herd.io