To generate media coverage and backlinks to support the SEO strategy of this fantastic dog training business, I created stories the media loved, based on the Academy’s existing social media content.
I drafted two stories and researched supporting data to create content for ‘The top mistakes puppy owners make and how to avoid them’ and ‘The dog breed that could be next on the banned list‘ based on YCA owner Jacob’s own experience of how much dedication it takes to look after a Belgian Malinois (pictured).
The results were 133 pieces of coverage including LadBible, Daily Star, Mirror and Metro. 43 backlinks secured with a potential reach of 125.6 million views and 118 brand mentions.
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