Digital PR for startup launches
A digital PR service for busy startup teams who are ready to go public, but don’t have the time, focus or in-house resource to run PR properly.
A successful startup launch isn’t just about making noise. It’s about earning credible media coverage, trust signals and visibility that support growth long after launch day.
That’s where digital PR comes in.
Why digital PR matters at launch
Done well, digital PR helps your startup:
- Secure credible “as seen in” media coverage
- Increase brand mentions and brand searches
- Earn high-quality backlinks that support SEO
- Reach the audiences that matter – customers, partners, investors
It turns a launch into a foundation, not a one-off announcement.
Fractional digital PR support
Not ready to hire in-house, but need experienced PR support around launch?
This service provides fractional PR leadership, with senior strategic direction and hands-on delivery – supported by trusted specialists where needed.
You get:
- Clear launch strategy
- Experienced PR direction
- Scalable delivery without full-time overhead
All designed to work alongside lean startup teams.
Launch the right way
We start by building a media-ready foundation so journalists have everything they need from day one.
This includes:
- A clear launch narrative and key messages
- A media pack with founder bios, company background and FAQs
- Coordinated company photography (headshots, product or lifestyle imagery)
- A simple press office process that can be used long-term
We’ll also help you put internal processes in place so media requests are handled quickly and consistently as your business grows.
It’s time to go public
Acting as an extension of your team, we get close to your product, founder story and growth plans to produce launch coverage journalists actually want to run.
Launch announcements are adapted and pitched across:
- Local and regional media to build early momentum and credibility
- Trade and industry titles to reach partners, suppliers and peers
- National business media for authority, trust and high-value backlinks
- Relevant niche sites and blogs aligned to your audience
Keeping momentum post-launch
A launch is just the beginning.
To sustain interest, we develop consistent creative PR ideas designed to:
- Keep coverage flowing
- Encourage engagement with your product or platform
We handle idea generation, content creation and campaign management end-to-end, coordinating with your social or marketing team to amplify impact across channels.
“Jess has always understood our business, our mission and the challenges we’re trying to solve better than most. From the beginning, she quickly grasped what PetProov was trying to achieve and has been instrumental in helping us build visibility and credibility through national media coverage.
Jess has a real ability to find the stories within a business and turn them into opportunities journalists want to cover. She understands the news agenda, knows what makes a strong media story and is constantly looking for new angles, whether that’s using our data, our founder story, reacting to breaking news or finding ways to position PetProov as a credible voice on pet fraud and safer pet buying.
Her genuine love of dogs and interest in animal welfare also means she really cares about our mission. She understands why the work matters and brings both enthusiasm and a huge amount of PR experience to the campaign.
I would highly recommend her to any startup or growing business looking for someone who will take the time to properly understand their business, find the stories others might miss and turn them into meaningful media opportunities.”
Kate Margolis
Co-founder, PetProov.com
The 3-Month Startup Launch Package
£2,500 per month
A fixed-scope, fractional PR engagement built to take your startup from “no media presence” to launched, covered and building momentum — in 90 days. Pitching starts in month one, not month two.
Here’s exactly what’s included.
Month 1: Foundation & Launch
We build the story and assets fast, then get pitching straight away — no waiting around for a “perfect” launch day.
- Launch narrative and key messages, developed with you
- Full media pack: founder bios, company background, FAQs
- Coordinated company photography (headshots, product or lifestyle imagery)
- Target media list across local/regional, trade, national and niche titles
- Press office process set up so media requests are handled fast, from day one
- Launch story pitched to early-priority media as soon as assets are ready
Month 2: Launch Continues
Sustained pitching across your full target list, with the full press cycle managed around it.
- Launch story pitched to national business media, trade titles, regional press and relevant niche sites
- Embargo/press day coordination
- Real-time media monitoring and follow-up
- Founder interview prep and support for any press calls
- Weekly progress update so you know exactly what’s landed and what’s in motion
Month 3: Momentum
A launch fades fast without a plan to keep it alive — this is that plan.
- 2–3 fresh PR angles developed and pitched (data stories, founder commentary, reactive news, timely hooks)
- Continued outreach to convert remaining target media
- Full coverage report: pieces secured, backlinks, brand mentions, reach
- Recommendations for sustaining PR beyond the 3 months
What you get, in total
- A media-ready launch foundation (narrative, media pack, photography, press process)
- Active pitching and coverage across national, trade, regional and niche media
- A minimum of 10 highly relevant pieces of secured coverage across the engagement
- Ongoing campaign ideas to keep coverage flowing post-launch
- Weekly reporting throughout, plus a full results summary at the end
Who this is for
Founders and startup teams who are ready to go public but don’t have the time, focus or in-house resource to run PR properly — and want senior strategic direction, not just an inbox full of “we’ll pitch you around.”
Book your launch → £2,500/month, 3-month minimum