Fractional Digital PR Director
This is for brands who want senior PR thinking without the overhead of a full-time hire or a retained agency. I plug in as your digital PR director on a part-time basis, running the strategy, story ideation, and journalist relationships that usually sit with an in-house lead, at a fraction of the cost. It suits founders and marketing teams who know PR matters but don’t yet need (or can’t yet justify) someone full-time, and want twenty years of agency and in-house experience directing the effort rather than managing it themselves.
PR Training
For teams who want to generate their own story ideas long after I’ve gone. I teach founders, marketing teams and junior PR staff how to spot the ordinary detail in their own data, customers or expertise that a journalist would actually run with, the same method behind every campaign I deliver myself. It’s for anyone who wants PR to become a repeatable in-house skill rather than something permanently outsourced.
Digital PR for Startups
Startups rarely have the budget for a full agency retainer, but early press coverage does a lot of heavy lifting: building trust with customers, investors and future hires all at once. I work with early-stage and pre-launch brands to find their first real stories, usually from founder background, product data, or a timely industry angle, and turn that into national and trade coverage that helps build trust in your mission.
AI PR
Increasingly, people aren’t just Googling your business, they’re asking ChatGPT, Gemini and Perplexity who the leading companies, products or experts are in a given field. Those tools lean on the same things good PR has always built: genuine media coverage, expert positioning and original research from credible third-party sources. I help businesses build that visibility, earning coverage, developing expert commentary, and creating research-led campaigns that connect your brand with the topics you want to be known for, so you’re part of the conversation when your industry gets asked about, not just found by search.
Agency PR Support
For SEO, content and digital marketing agencies who need a fresh pair of eyes or an extra pair of hands. I can work white-label, sitting behind your existing client relationships to deliver the PR strategy, story ideation and press outreach your team can then present as your own, so you can say yes to more PR resource without hiring or retraining anyone.