My brief from Horizon Platforms was to support the launch of their new customer portal HireHub.
But to secure more than a few pieces of coverage I needed a strong news hook for business journalists to take note. So I led with the total investment they are making into digital transformation, and reached out to media using a press release, photos I had arranged a photographer to take and their HireHub video.
The results were 20 pieces of coverage, including setting up an exclusive interview with Horizon CEO Ben Hirst in the Daily Express.
A total potential reach of 51.9 million due to the story appearing on MSN news, as well as regional and trade media. 54 brand mentions and 6 backlinks.
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