Senior PR advice, without the agency retainer or full-time hire
Not every business needs a full-time PR Director.
But many businesses do need senior PR thinking.
You might have a marketing team, an agency, a founder with a strong point of view, or plenty of potential stories inside the business, but no one with the experience to spot which ideas are worth pursuing, how to shape them for journalists, or where PR should fit into your wider growth strategy.
That’s where my Fractional PR Director service comes in.
You can book a set number of hours each month and use that time for senior PR advice, story generation, campaign planning, press release reviews, media strategy, reactive PR ideas, founder profile-building or troubleshooting whatever PR challenge is holding you back.
No long agency retainer. No full-time salary. Just experienced PR direction when you need it.
What you can use the time for
Every business uses the time differently, depending on its team, goals and current PR activity.
You might need help generating stronger PR stories, developing campaigns, reviewing press releases and pitches, spotting opportunities in the news agenda or working out how to turn your company data, expertise and customer insights into media opportunities.
You can also use the time for founder profiling and thought leadership, data-led PR campaign development, journalist targeting advice, monthly PR planning, AI visibility and earned media strategy, or an independent review of your current PR activity or agency.
The service is designed around advice, strategy and senior direction rather than day-to-day PR delivery.
I help you work out what to say, where the strongest stories are, what is worth prioritising and how to give your PR activity the best possible chance of generating results.
Who it’s for
Fractional PR support is ideal for growing businesses that want access to senior PR expertise but don’t need a full-time PR Director.
You may already have a marketing team that is responsible for PR but lacks specialist media experience.
You might be a founder who knows there are stories inside your business but needs help finding and developing them.
You may already work with a PR agency and want an experienced, independent adviser to review ideas, challenge strategy and help you get more value from your investment.
I also work with PR and digital PR agencies that need additional senior expertise for campaign development, story generation, difficult client briefs, pitches or mentoring their teams.
Why work with me?
I’m Jess Maccio, a PR consultant with nearly 20 years’ experience helping businesses find the stories journalists want to cover.
I’ve worked with brands including M&S, Amazon Fashion, MTV, ghd, Twickets, PetProov, Kaleidoscope, Vets Now, Animal Friends Insurance, North Trampoline and Big House Experience.
My work has generated national, regional, consumer, trade and digital PR coverage for startups, scale-ups and established businesses across consumer, technology, finance, travel, leisure, pets, ecommerce and B2B sectors.
But the most valuable thing I bring to businesses is experience and judgement.
Knowing which ideas have potential.
Knowing when an idea needs a stronger angle.
Knowing which questions to ask to uncover stories hiding inside a business.
Knowing what journalists are likely to care about.
And knowing when an idea simply isn’t worth spending time or money pursuing.
Fractional PR gives you access to that experience without employing a full-time PR Director or committing to a traditional agency retainer.
“We’ve had the pleasure of working with Jess for the past 18 months in her capacity as PR representative for Twickets. She has always been reliable, proactive and a great partner throughout our time working together.
Her guidance was especially valuable during the recent Oasis related surge in media interest around their reunion tour. She handled the volume, pace and sensitivity of the coverage with real professionalism, helping us navigate interviews, messaging and general press enquiries confidently – and removed a lot of the stress!
I’d happily recommend her to anyone looking for a thoughtful, capable and genuinely collaborative PR expert.”
Richard Davies, founder of Twickets
How it works
You book a set number of hours with me each month.
We agree the priorities at the beginning of the month and use the time wherever it can add the most value.
That might mean a monthly PR planning session, developing a campaign idea, reviewing a press release before it goes out, identifying stories from your company data, discussing a breaking news opportunity, helping your team improve its pitches or reviewing your wider PR strategy.
You can use me as a senior sounding board, strategist, editor, mentor or adviser.
The aim is simple: better PR ideas, better decisions and more opportunities to earn meaningful media coverage.
Monthly Fractional PR Director packages
PR Director Access
4 hours per month – £900 + VAT
For founders and marketing teams that want regular access to experienced PR advice.
Use the time for monthly planning, story generation, campaign advice, reviewing press releases and pitches, troubleshooting PR challenges or discussing opportunities as they arise.
Fractional PR Director
10 hours per month — £1,650 + VAT
For businesses that want more regular senior PR involvement throughout the month.
Use the time for ongoing story generation, campaign development, monthly planning, reactive PR advice, reviewing PR materials, founder profiling, data-led PR strategy and supporting your internal marketing team.
Fractional PR Director Plus
16 hours per month — £2,500 + VAT
For growing businesses and marketing teams that want a senior PR Director actively involved in their strategy and planning.
Use the time across multiple campaigns and priorities, including regular PR planning, campaign development, story generation, senior review of PR materials, mentoring internal teams, advising on reactive opportunities and providing ongoing strategic direction.
Additional project work, press release writing, journalist outreach, media list building and full PR campaign delivery can be quoted separately.
What this is not
This is not a traditional PR retainer where I write every press release, build every media list and handle all journalist outreach and follow-up.
It is designed for businesses that want experienced PR advice, ideas, direction and judgement.
If you need full PR campaign delivery, I can quote for that separately.
If you already have a marketing team, junior PR support, freelancers or an agency in place, I can work alongside them to help improve the ideas, strategy and opportunities they are pursuing.
Need some PR direction?
If you know your business could be getting more from PR but you’re not sure what stories to tell, where the opportunities are or what to prioritise, fractional PR support gives you access to experienced advice without the cost of a full-time hire or traditional agency retainer.