Is your business visible when customers ask AI for recommendations?
The way people search for businesses, products and expertise is changing.
Potential customers are no longer relying solely on Google. They’re asking ChatGPT, Gemini, Perplexity and other AI tools questions such as:
Who are the leading companies in this industry?
What are the best products or services for my needs?
Which experts should I trust on this topic?
What companies are doing something interesting in this market?
If your brand is rarely mentioned, quoted or discussed across credible online sources, you may be missing from these conversations.
I help businesses build the media visibility, authority and digital footprint that can increase their chances of being discovered, understood and referenced by AI search tools.
What is AI PR?
AI PR is about building your brand’s visibility and authority across the sources that influence how people — and increasingly AI systems — discover businesses and information.
Traditional PR has always helped businesses build reputation and awareness.
Digital PR added another layer by earning online coverage, brand mentions and authoritative links that can improve search visibility.
Now there is another consideration: whether AI tools understand who your business is, what you do and why you are credible.
That means creating consistent, authoritative information about your company, your expertise and the subjects you want to be known for across trusted third-party sources.
This is where good PR can play an important role.
How can PR work can help increase AI visibility?
Earn coverage on authoritative websites
I develop and pitch stories that give journalists a reason to write about your business.
This can include original data, research, expert commentary, founder stories, industry insights, customer trends and reactive PR opportunities.
The aim is to build genuine editorial coverage across relevant national, consumer, trade and industry publications.
These third-party mentions help create a stronger and more credible online footprint around your brand.
Build clear associations between your brand and your expertise
Being mentioned online is useful.
Being consistently mentioned in connection with the subjects you want to be known for is much more valuable.
I help businesses identify the topics, questions and conversations they should own.
We then create PR stories and expert commentary that repeatedly connect your company and spokespeople with those areas of expertise.
Over time, this can help build stronger associations between your brand, your people and the topics your potential customers are searching for.
Turn your expertise into quotable content
Many businesses have years of experience, valuable data and knowledgeable people but struggle to turn that expertise into content journalists actually want to use.
That’s where I come in.
I interview founders, experts and internal teams to uncover opinions, insights, predictions and stories that can be turned into media opportunities.
The result is more authoritative third-party content that clearly communicates what your business knows and why your people are worth listening to.
Create original data and research
Original research gives journalists, websites and other publishers a reason to reference your business.
I help companies identify the data they already hold, commission surveys, analyse public datasets and develop research-led PR campaigns.
These campaigns can generate coverage, citations, links and brand mentions across multiple websites, helping to build a wider body of authoritative information around your business.
Put your experts into the news agenda
AI visibility shouldn’t rely on one campaign or a handful of articles.
I provide reactive PR and newsjacking support to identify opportunities for your experts to comment on breaking news, industry developments and emerging trends.
This helps build a consistent pattern of media mentions around your brand and its areas of expertise.
Identify gaps in your existing AI visibility
Before developing a PR strategy, I can review how your business currently appears across AI search tools.
What questions does your brand appear for?
Which competitors are being recommended instead?
Which experts are being quoted or referenced?
What topics should your company be associated with?
Where are the gaps in your existing media coverage and online authority?
I use these insights to help shape a PR strategy focused on building visibility in the areas that matter commercially to your business.
My approach to AI visibility
I don’t promise to “get your business into ChatGPT”.
Nobody can guarantee that.
Instead, I focus on the fundamentals that businesses can influence: building genuine authority, earning credible media coverage, creating original information worth referencing and establishing clear connections between your brand and its expertise.
My approach combines 20 years of PR experience with digital PR, media relations, data-led campaigns, reactive PR and an understanding of how search and AI discovery are evolving.
AI PR services
I work with startups, scale-ups and established businesses that want to increase their visibility, authority and share of voice.
Support can include:
AI visibility and competitor audits
PR strategy and topic positioning
National and trade media relations
Original research and data-led PR campaigns
Founder and expert profiling
Reactive PR and newsjacking
Expert commentary programmes
Digital PR campaigns
Ongoing retained PR consultancy
Want to increase your visibility in AI search?
If your competitors are appearing when potential customers ask AI tools for recommendations, expertise or trusted companies in your industry, it’s worth understanding why.
I can review your current AI visibility, identify the topics and questions your business should be associated with and develop a PR strategy designed to build the authority and media presence needed to compete.