Launch of new remote veterinary app
Working with MacComms PR agency, my objectives were:
- To raise awareness of veterinary tech startup, Vet-AI before the launch of their first app, Joii.
- To effectively manage the reputation of both Vet-AI and Joii through funding rounds
- To maintain a positive reputation and position the brand as an authority in the industry
- To create an online community of pet owners that can be later marketed to
Tactics
- Media relations – national consumer, technology, vet trade and regional publications
- Securing founder interviews, generating monthly news stories
- National and international award entries
- Generating debate amongst the veterinary community and responding appropriately
- Social media – regular engaging content and competitions
Results
- 130 pieces of coverage in eight months
- Featured in most major national newspapers, veterinary and pet trade titles, technology sites such as Gizmodo and broadcast
- Multiple award wins including Techcrunch Top 50 and startups.co.uk 100 list
- Over 10,000 app downloads
- 3,600 social media competition entrants and email data
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