Delivering consistent national coverage and 1,400+ backlinks in 9 months
Credit card company thimbl.com wanted to increase brand visibility, earn high-quality media coverage and secure authoritative backlinks that would support both brand awareness and organic search performance.
As a challenger brand operating in the financial services sector, thimbl needed a consistent flow of newsworthy stories capable of cutting through a crowded media landscape and reaching mainstream consumer audiences.
The objective was to build brand recognition through trusted media outlets while generating links that would strengthen the company’s online authority.
The Strategy
I developed and delivered an ongoing digital PR programme combining reactive media opportunities, consumer finance expertise, seasonal news hooks and data-led storytelling.
The campaign focused on identifying topics already being discussed by journalists and audiences, then creating content that gave thimbl a credible and useful role within those conversations.
Key tactics included:
- Expert commentary from thimbl’s finance specialist
- Consumer finance warnings and advice stories
- Seasonal campaigns linked to major events and spending periods
- Data-led stories built around everyday financial behaviours
- Proactive press releases designed for national, regional and online media
- Rapid response opportunities tied to breaking news and consumer trends
The aim was to create stories that worked across both traditional PR and SEO, generating widespread brand mentions alongside valuable backlinks.
The Results
Between September 2025 and June 2026, the campaign delivered:
- 1,274 pieces of media coverage
- 257 unique media outlets
- 1,822 brand mentions
- 1,424 backlinks
- 163 million estimated audience reach
Coverage was secured across some of the UK’s most recognisable media brands, including The Sun, Daily Mail, Daily Express, Daily Mirror, MSN, Yahoo News UK, Wales Online, BirminghamLive, Liverpool Echo, Yorkshire Live and many other national and regional publications.
The campaign consistently generated stories that were picked up at scale by regional publishing networks, helping thimbl achieve broad national visibility while also earning a substantial volume of backlinks from authoritative news websites.
Highlights
- Coverage secured in multiple national newspapers and major online publishers.
- More than 1,400 backlinks generated through digital PR activity.
- Brand name featured over 1,800 times across UK media.
- Stories regularly syndicated across regional publishing networks to maximise reach.
- Consistent presence in consumer finance conversations throughout the year.
Outcome
The campaign demonstrated how a sustained digital PR programme can combine brand building with measurable SEO benefits.
By creating stories journalists genuinely wanted to cover, thimbl achieved significant national visibility, earned links from trusted publishers and established itself as a credible voice on consumer finance topics.
For brands looking to improve both awareness and search performance, the results show the value of combining traditional PR thinking with a digital-first approach focused on newsworthiness, authority and link acquisition.
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