Heat pump and solar installer | Digital PR case study
In seven months, digital PR helped take Green Building Renewables from a handful of page-one rankings to 66 top-3 positions on Google, and put the brand in front of homeowners and landlords across the UK.
The challenge
Green Building Renewables (now rebranded to 21 degres) was a fast-growing heat pump and solar installer in a market full of confused consumers. Homeowners were facing soaring energy bills, new government grants and a lot of conflicting advice about heat pumps. The business needed to be seen as a trusted, expert voice, and it needed authoritative backlinks to compete in search.
The approach
I built a PR programme around the questions homeowners and landlords were already asking:
- Consumer explainers that cut through the confusion, including a guide to the Boiler Upgrade Scheme and how to check eligibility
- Expert commentary for homes titles on heating systems, solar and renovation
- A landlord survey revealing that six in ten landlords would rather sell than make their properties energy efficient
- Creative lifestyle content, such as the world’s most beautiful solar farms you can visit, to reach audiences beyond the property pages
- Timely hooks tied to energy price rises and government policy
The results
| Metric | Change |
|---|---|
| Top-3 Google rankings | +1,550% |
| Page-one keywords (top 10) | +540% |
| Ranking keywords | +221% |
| Referring domains | +147% |
| Organic traffic | +112% |
| Organic traffic value | +95% |
- 50+ pieces of earned media coverage
- Top-3 rankings grew from 4 to 66
- Page-one keywords grew from 43 to 275
Coverage highlights
Country Living, Ideal Home, The Standard, Property118 and The Negotiator, plus 45+ regional titles including the Yorkshire Evening Post, Sussex Express, Portsmouth News and Sunderland Echo.
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