Customers trust what they’ve read in the press. I make sure they read about you.
Buyers check you out before they buy. If they find nothing credible, they choose the competitor they’ve heard of. I get you featured in the national and trade media, so when customers, investors and partners look you up, you’re the safe choice.
Why coverage builds trust
An ad says you’re good. A journalist saying you’re good is far more believable. Every piece of coverage does three jobs at once:
- Customers see you in publications they already trust, which shortens the sale.
- Investors and partners find proof that you’re credible and going somewhere.
- Search engines and AI tools like Google, ChatGPT and Gemini pick up the coverage, so you show up when people ask who to trust in your category.
What I do
I act as your senior PR lead, hands-on and part-time, covering everything from the story to the coverage report.
Find your story. Your positioning, founder story, data and expertise, turned into angles journalists actually want.
Pitch the right journalists. Proactive pitching, follow-ups and relationship-building with the media your customers read.
Move fast on the news. Expert commentary and reactive PR, so you’re in the story when it breaks, with interview prep and support when things get busy.
Run data-led campaigns. Original research and your own numbers, packaged into stories that earn links and coverage.
Prove it worked. Clear reporting on coverage, reach, links and the trust signals that matter to your business, not vanity metrics.
How it works
- Clarify. We agree your positioning, priorities and the story that fits your stage of growth.
- Execute. I map the news hooks and commentary opportunities, then handle the pitching, follow-ups and media responses.
- Progression. As coverage lands, we double down on what works and drop what doesn’t, so PR builds momentum rather than standing still.
Why work with me
- Senior, every day. You work with me directly, with no account managers or juniors.
- Twenty years of experience. I consistently place stories in MailOnline, HuffPost, The Telegraph, The Times, The Sun and the Express.
- Flexible. You get senior PR thinking without the cost of a full-time hire or the lock-in of an agency retainer.
Results
- Big House Experience: 79 pieces of coverage, 29.3m audience, 63 links
- PetProov: 158 pieces of coverage, 12.8m audience, 24 links
- Kaleidoscope: 64 pieces of coverage, 27 links
Read my case studies here.
Is this right for you?
It is if you’re a funded startup or scale up, you have a good product, or service and you need customers and investors to take you seriously.
It isn’t if you want a one-off press release, or coverage with no connection to your business goals.
Common questions
How quickly will I see coverage? Usually within the first few weeks, though it depends on your story and the news agenda. I’ll be upfront about what’s realistic before we start.
Do I need a big budget? No. Early coverage does a lot of heavy lifting for startups, and I’ll shape the work around your stage and budget.
Do you guarantee coverage? No PR professional honestly can. What I can promise is a strong story, the right journalists and clear reporting.
Ready to build trust? Book a call.