Digital PR for startup launches
A digital PR service for busy startup teams who are ready to go public, but don’t have the time, focus or in-house resource to run PR properly.
A successful startup launch isn’t just about making noise. It’s about earning credible media coverage, trust signals and visibility that support growth long after launch day.
That’s where digital PR comes in.
Why digital PR matters at launch
Done well, digital PR helps your startup:
- Secure credible “as seen in” media coverage
- Increase brand mentions and brand searches
- Earn high-quality backlinks that support SEO
- Reach the audiences that matter – customers, partners, investors
It turns a launch into a foundation, not a one-off announcement.
Fractional digital PR support
Not ready to hire in-house, but need experienced PR support around launch?
This service provides fractional PR leadership, with senior strategic direction and hands-on delivery – supported by trusted specialists where needed.
You get:
- Clear launch strategy
- Experienced PR direction
- Scalable delivery without full-time overhead
All designed to work alongside lean startup teams.
Launch the right way
We start by building a media-ready foundation so journalists have everything they need from day one.
This includes:
- A clear launch narrative and key messages
- A media pack with founder bios, company background and FAQs
- Coordinated company photography (headshots, product or lifestyle imagery)
- A simple press office process that can be used long-term
We’ll also help you put internal processes in place so media requests are handled quickly and consistently as your business grows.
It’s time to go public
Acting as an extension of your team, we get close to your product, founder story and growth plans to produce launch coverage journalists actually want to run.
Launch announcements are adapted and pitched across:
- Local and regional media to build early momentum and credibility
- Trade and industry titles to reach partners, suppliers and peers
- National business media for authority, trust and high-value backlinks
- Relevant niche sites and blogs aligned to your audience
Keeping momentum post-launch
A launch is just the beginning.
To sustain interest, we develop consistent creative PR ideas designed to:
- Keep coverage flowing
- Encourage engagement with your product or platform
We handle idea generation, content creation and campaign management end-to-end, coordinating with your social or marketing team to amplify impact across channels.
Get in touch
Book a free discovery call, email: hello@jessicamaccio.com